As a kid growing up, my grandparents just LOVED Sears and they went there for everything from tires for the car, to clothes, washers and dryers, toaster ovens to fine jewelry.. you name it, Sears carried it! I think Sears lost a wee bit of their finese in the 90's and early 00's, but after my recent visit to Sears from the lure of the Kardashian sisters new klothing line, the Kardashian Kollection, I would say that Sears is defininitely stepping it up!
The line reaches a rather interesting demographic... young tweens, college students, professionals looking for "fun" clothes and mature divas!
Anywho, in my review, I really adore the style brought to Sears with the new "store within a store" koncept, with the larger the life size posters, black chandaliers, red potted roses, red carpet and black logo hangers
My top pics and purchases from the kollection are...
Kardashian Kollection Leopard dress with lace overlay:
|As seen on Kim Kardashian on David Letterman|
I'm a sucker for animal print.. :/ .....for GOOD animal print! It can't be too busy, or too cheap. This makes the mark. What do you think?
Black Blazer with Lace back and sleeve
Lace see-through Shirt and matching skirt!
|Seen here on Kourtney Kardashian. Pink lace Kardashian Kollection Shirt|
I must admit, these girls know how to SELL SELL SELL... Thee last several days, they've ditching their high-end desginer digs and replaced them with clothes from their OWN line... Marketing 101: best way to market your product? USE/WEAR it yourself, don't just endorse it! Way to go ladies...
My only dismay was the sizing seemed a bit off? Anyone else experience this? I think because of the dempgraphic, perhaps they tried to combine, juniors-misses-petite-women's sizes all into one line. I DID have to go up a size on a few pieces from my normal size.
Next review... Kohl's for JLo's collection... Celebrity mini-lines in reasonbly prices stores are definitely trending now...
Did anyone else purchase? What's your fav?